Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Monday, June 20 • 10:15am - 12:15pm
Workshop B: Implementing A 4-Step Method For Creating Effective Branded Content Campaigns That Achieve Results
Mdeziel Media

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Explore how an understanding of context is vital for creating branded content that resonates with readers and achieves campaign objectives. Discover a fool proof four-step method for creating effective branded content campaigns, illustrated with some improvised strategy creation based on audience suggestion that proves it works for any service or product.


You will leave this session with key strategies and tools needed to transform the context of your messages, in addition you will:

  • Learn a step-by-step process for creating engaging branded content, regardless of the context 
  • Discover Illustrative tips that put buzzwords into context 
  • Gain deeper insights and data that support native as a tactic


Melanie Deziel, Content Strategy Consultant
Mdeziel Media

avatar for Melanie Deziel

Melanie Deziel

Content Strategy Consultant, The Overlap League
Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of  The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former... Read More →

Monday June 20, 2016 10:15am - 12:15pm
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)