Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Monday, June 20 • 3:30pm - 5:30pm
Workshop D: Detection, Apology, Forgiveness: Key Strategies And Tactics For Creating An Effective Crisis Communications Plan
Sound Advisory Group

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Learn how to maintain the trust and confidence of critical stakeholders when things go wrong. Effective crisis response is a competitive advantage and a critical attribute of leadership. Having an effective crisis response plan will protect your organization’s reputation as well as its financial condition, operations, relations with key stakeholders, and strategic focus.


This interactive workshop will provide you with the expertise on how to effectively respond during crisis, focusing on four primary areas, including:

  • Organizational behavior: the ways companies in distress and the stakeholders predictably behave when things go wrong 
  • Leadership: how those who lead organizations can maintain the confidence and trust of internal and external stakeholders
  • Strategy: ways to navigate a crisis to protect long-term business interests
  • Tactics: what are the specific things that an organization should consider doing and implementing to communicate during a crisis and ways to determine measurable outcomes from those tactics. 


Jacqueline Strayer, Global Communications
Sound Advisory Group

avatar for Jacqueline Strayer

Jacqueline Strayer

Global Communications and Marketing, New York Universty, Columbia University and The Sound Advisory Group
Jacqueline F. Strayer is a communication and marketing thought leader, consultant and educator. She is a faculty member in graduate programs at NYU and Columbia and served as the Chief Communication Officer for three global publicly traded companies. A published author on communication... Read More →

Monday June 20, 2016 3:30pm - 5:30pm
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)