Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Tuesday, June 21 • 9:15am - 9:50am
Utilizing Social Tools -- Podcasts, Snapchat, Periscope, And More -- To Tell Your Brand's Stories In New Ways
Scholastic Inc.

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Most brands have mastered the basics: Facebook, Twitter, Instagram. So what are the new ways your brand can share content and tell stories?

This forward-thinking session will show you real examples of how Scholastic has expanded its social reach by using podcasts, Snapchat, and Periscope. Learn how you can integrate new social channels to connect with your audiences in dynamic, exciting ways, including how to:


  • Create new content to fit new platforms, or how to leverage existing content if you’re short on resources
  • Decide which of the newer platforms might work best for your brand, and why
  • Understand the step-by-step process if launching a new account

Megan Kaesshaefer, Senior Manager, Social Media & Special Projects
Scholastic Inc.

avatar for Megan Kaesshaefer

Megan Kaesshaefer

Senior Manager, Social Media and Special Projects, Scholastic, Inc.
Megan Kaesshaefer is the Senior Manager of Social Media and Special projects at Scholastic, Inc., where she oversees corporate content strategy and social media strategy for Scholastic’s 100+ social media accounts. Megan also produces Scholastic Reads, a podcast about children’s... Read More →

Tuesday June 21, 2016 9:15am - 9:50am
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)