Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Tuesday, June 21 • 11:20am - 11:55am
Shareable Moments: Developing A Culture And Communications Strategy Using Innovative Storytelling That Will Engage Your Enterprise And Beyond

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On the verge of rapid expansion, Topgolf recognized the need to redefine and re-engage associates with it's to company culture.  Topgolf successfully developed a culture and communication strategy that resonated across the enterprise and extended beyond the company.


Learn from Topgolf’s experience and discover how a decentralized marketing model can promote innovative storytelling, including how to:


  • ŸReinvigorate your company culture using a multi-tiered approach  
  • ŸUse a variety of low-cost social media strategies and tactics to inspire fan loyalty as well as media coverage 
  • Choose tools that will support your storytelling culture, including social media ambassador apps, a social intelligence platform, an intranet portal, a recognition program, videos and more


Adrienne Chance, Director of Corporate Communications


avatar for Adrienne Chance

Adrienne Chance

Director of Corporate Communications, Topgolf
Adrienne Chance is the Director of Corporate Communications for Topgolf, the global leader in golf entertainment. As the voice behind Topgolf, Adrienne is responsible for media relations, internal and guest communications, charitable giving and social media. Since joining Topgolf... Read More →

Tuesday June 21, 2016 11:20am - 11:55am
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)