Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Tuesday, June 21 • 3:10pm - 3:45pm
How To Effectively Use Social Media And Your Employees To Achieve Strategic Objectives & Position Your Brand, Using Limited Resources
Pratt & Whitney

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Discover how to utilize your employees– and the right digital platforms – to support strategic business objectives, drive action, and favorably position your company’s brand. Pratt & Whitney, an aerospace industry leader with approximately 33,500 employees worldwide, has demonstrated success in these areas by using limited resources and leveraging its global workforce.


Through highlights and lessons learned at Pratt & Whitney, this session will provide you with insights on how to leverage employees and digital communications to position your brand, including how to:


  • Develop strategies to best leverage social media to achieve your strategic objectives and position your company’s brand 
  • Determine how to engage employees in telling your company’s story
  • Evaluate social media platforms, and where your content will be most effective


Rob McGuinness, Manager, Digital Communications 

 Ray Hernandez, Manager, External Communications

Pratt & Whitney

avatar for Ray Hernandez

Ray Hernandez

Manager, External Communications, Pratt & Whitney
Ray Hernandez is manager of External Communications at Pratt & Whitney, a United Technologies Corp. company (NYSE: UTX) and world leader in the design, manufacture and service of aircraft engines and auxiliary power units. In his role, Hernandez serves as a company spokesperson and... Read More →
avatar for Rob McGuinness

Rob McGuinness

Manager, Digital Communications, Pratt & Whitney
Rob McGuinness is the manager of Digital Communications at Pratt & Whitney. He serves as managing editor of Pratt & Whitney's employee news site and Internet website and manages the company's official social media accounts. He has overseen the evolution of Pratt & Whitney's social... Read More →

Tuesday June 21, 2016 3:10pm - 3:45pm
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)