Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Wednesday, June 22 • 9:25am - 10:00am
Turning Engaged Employees Into Brand Advocates To Share Your Organization’s Story

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This session will show you how to give your employees the tools they need to become your brand advocates and tell your brand story. See first-hand how FedEx has managed to achieve this by using a grassroots approach with a concentrated team and limited resources.


Following this discussion, you’ll gain an understanding on how to successfully:


  • ŸEstablish a physical center of excellence in which teams can monitor, engage and create real-time content
  • Leverage your employees to share your brand news, thus making your brand story more relatable and authentic to the general public
  • Give your employees the tools and tips they need to share dynamic, compelling content about your brand
  • Use a step-by-step process for establishing an enterprise-wide employee advocacy program


Caitlin Adams, Social Media Strategist


avatar for Caitlin Adams

Caitlin Adams

Social Media Strategist, FedEx
Caitlin Adams is a social media strategist on the Global Social Media team at FedEx, the 2015 Shorty Award winner for best large business on social media. Since joining the team in 2014, her roles have included campaign development, channel strategy, community management and social... Read More →

Wednesday June 22, 2016 9:25am - 10:00am
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)