Social Media for Corporate Communications
June 20 - 22 | NYC
Venue, Pricing, & Registration Details
Wednesday, June 22 • 11:25am - 12:00pm
Direct-To-Stakeholder: How To Utilize Social Media And Brand Journalism To Tell Your Organization’s Story
U.S. Bank

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Twitter is personal, image-friendly and always changing. So, is it a good idea to announce your company’s news by tweeting out links to a newsroom you designed 4 years before Twitter existed? When U.S. Bank’s social media and corporate communications teams considered this question, their answer took them on a 2-year journey that resulted in a new Twitter handle, a new online publication, and a whole new set of internal and external partnerships.


See first-hand how an organization like U.S. Bank clipped the news wire and learn how you can do the same, including how to:


  • Use social media to deliver company news
  • Decide when and why it makes sense to have a separate Twitter handle for your PR team
  • Turn your news into stories  
  • Collaborate effectively: the benefits and challenges of tweeting as a team
  • Make the case for an online content hub (and some duct-tape alternatives)
  • Use a blog to reach your stakeholders, including media


Monica Wiant, Social Media Director

Pat Swanson, Corporate Communications Specialist

U.S. Bank

avatar for Pat Swanson

Pat Swanson

Corporate Communications Specialist, U.S. Bank
Pat Swanson (@PatSwanson) is a corporate communications specialist for U.S. Bank in Kansas City. He likes to call himself a Banker. His fiancé likes to call him a PR Guy.
avatar for Monica Wiant

Monica Wiant

Social Media Director, U.S. Bank
Monica Wiant (@monicawiant) is a social media director at U.S. Bank in Minneapolis. Her career began with a brief stint as a small-town reporter, where she interviewed U.S. Senators, schoolchildren, and Nevada showgirls.

Wednesday June 22, 2016 11:25am - 12:00pm
AMA Conference Center, NYC, 8th Floor 1601 W Broadway (at 48th Street near Times Square)